Meta Ads & Google PPC

AI-optimised paid ads that
generate leads and revenue — not just clicks.

We manage and optimise Meta Ads and Google PPC campaigns using AI-powered bid strategies, creative rotation, and audience targeting — continuously adjusted to maximise your ROAS and cost per qualified lead across every campaign.

Start free analysis → See how we optimise ads
What We Do

Paid advertising that pays back — every single campaign.

Most businesses waste 40–60% of their ad budget on audiences who will never convert. The wrong creatives run too long. Bids are set manually and never adjusted. Campaigns that should be killed keep spending. The result is a high cost per lead, a frustrated sales team, and an owner who is convinced paid ads do not work — when the real problem is that the campaigns were never properly managed.

Leads Trawler manages Meta Ads and Google PPC as an AI-first discipline. We use Meta's Advantage+ targeting and Google's Performance Max alongside our own AI-powered creative rotation system — where Claude generates multiple ad variants, Make.com tests them against real performance data, and the underperformers are paused automatically before they waste significant budget.

Every campaign is optimised for the metric that matters to your business — not impressions or clicks, but cost per qualified lead, cost per sale, and ROAS. We connect your ad accounts to your CRM so we can track which campaigns produce revenue, not just traffic.

We also handle the creative — ad copy, headlines, and visual direction — built around your brand voice and tested continuously. No static campaigns that run unchanged for three months. Dynamic, AI-driven campaigns that improve every week.

What's Included

Everything built from scratch for your business.

01
📱
Meta Ads (Facebook & Instagram)
Full campaign management — Advantage+ shopping, lead gen forms, retargeting, lookalike audiences, and creative A/B testing across feed, reels, and stories.
02
🔍
Google Ads (Search & PPC)
Search, Display, and Performance Max campaigns with AI-powered bidding, negative keyword management, ad copy testing, and Quality Score optimisation.
03
🤖
AI creative generation
Claude generates multiple ad copy variants — headlines, primary text, CTAs — tested against real performance data. Winning variants scaled, underperformers paused automatically.
04
🎯
Audience strategy & targeting
Ideal customer profile modelling, custom audience building, retargeting sequences, lookalike expansion, and exclusion lists that cut wasted spend on irrelevant audiences.
05
💰
Budget optimisation
Daily budget monitoring, cross-campaign reallocation based on performance, bid adjustment, and spend pacing — so your budget works as hard as possible every single day.
06
📊
Revenue-tied reporting
Weekly reports showing ROAS, cost per qualified lead, conversion rates by campaign, and revenue attribution — connected to your CRM for actual business impact, not vanity metrics.
Our Process

How we deliver — step by step.

Account audit & strategy
We audit your existing ad accounts — or set up new ones — reviewing campaign structure, audience quality, creative performance, budget allocation, and conversion tracking accuracy.
Week 1
Strategy & creative build
We define campaign objectives, audience strategy, and budget allocation. Claude generates the first round of ad creatives — copy, headlines, and CTAs — reviewed and approved before launch.
Week 1–2
Campaign launch
Campaigns launched with correct tracking, pixel setup, conversion event configuration, and UTM parameters — so every click, lead, and sale is attributed correctly from day one.
Week 2
Ongoing optimisation
Weekly creative rotation, bid adjustments, audience refinement, budget reallocation, and A/B testing — the AI system identifies what is working and scales it, identifying waste and cutting it.
Weekly, ongoing
Reporting & strategy reviews
Weekly performance reports with ROAS, cost per lead, and revenue data. Monthly strategy reviews to align campaigns with business objectives and seasonal opportunities.
Monthly + ongoing
ROAS
Optimised daily
AI
Creative rotation
0
Wasted budget tolerance
Weekly
Performance reports
Why Leads Trawler

Not just a service. Your full digital partner.

Leads Trawler is an AI automation and digital marketing company that provides a comprehensive range of services — AI automation, custom AI agents, SEO, AEO, GEO, LLMO, SXO, social media management, Meta Ads and Google PPC, email marketing automation, lead generation, web app development, mobile app development, SaaS development, ERP and software development, website designing, AI chatbot development, sales pipeline automation, and analytics and performance reporting.

Every service we offer connects to every other. When your meta ads & google ppc strategy links to your AI automation stack, your lead pipeline, your analytics, and your content — that is when compounding, measurable growth begins. We build the entire ecosystem, not just one piece.

🧠
Built from scratch
No templates. Every strategy and system is engineered around your exact business, audience, and goals.
🛡️
Checker AI quality control
A dedicated AI review agent validates every output — brand voice, accuracy, compliance — before anything goes live.
🔁
Self-improving systems
Performance data feeds back into every system. Results get better automatically — every cycle, every week.
Frequently Asked Questions

Common questions about meta ads & google ppc.

What is PPC advertising?
PPC (Pay-Per-Click) advertising is a model where you pay each time someone clicks your ad. On Google, ads appear in search results when users search relevant keywords. On Meta (Facebook and Instagram), ads appear in feeds, stories, and reels based on audience targeting. Both platforms are managed through bidding systems where ad spend is allocated to maximise your chosen objective.
What is Meta Advantage+ and should I use it?
Meta Advantage+ is Meta's AI-powered campaign system that automates audience targeting, creative selection, and budget allocation across Facebook and Instagram. For most businesses, Advantage+ outperforms manual targeting — particularly for e-commerce and lead generation. We use it strategically, combined with our own creative testing layer, to maximise its performance.
How do you measure ROAS?
ROAS (Return on Ad Spend) is the revenue generated for every pound or dollar spent on advertising. We measure it by connecting your ad accounts to your CRM or e-commerce platform — so we track actual revenue, not just leads or website visits. This gives a true picture of which campaigns generate profit and which do not.
What budget do I need to start advertising?
The minimum effective budget depends on your industry and objectives. For lead generation campaigns, we recommend a minimum of $1,500–$3,000 per month on ad spend. For e-commerce, $2,000–$5,000 per month. These thresholds give the algorithms enough data to optimise effectively.
How long does it take to see results from paid ads?
Initial data and early results typically appear within 7–14 days of launch. Meaningful optimisation — where the AI bidding systems have enough conversion data to operate efficiently — typically happens within 30–45 days. Significant ROI improvement over your baseline is usually visible within 60–90 days.
Do you create the ad creatives?
Yes. We develop ad copy, headlines, CTAs, and visual direction — using Claude to generate and test multiple variants simultaneously. We also provide detailed creative briefs for image and video assets if your brand requires original photography or video production.
Can you manage both Meta and Google simultaneously?
Yes. We manage both platforms in parallel, with a unified strategy that avoids audience and message conflicts. Cross-platform budget allocation is reviewed weekly to ensure the highest-performing channels receive more investment dynamically.
Does Leads Trawler only do paid advertising?
No. Leads Trawler is a full-stack AI automation and digital marketing company offering Meta Ads and Google PPC, AI automation, SEO, social media, email marketing, lead generation, web apps, mobile apps, SaaS, ERP, AI chatbots, sales automation, and analytics — all powered by AI.
Ready to start?

Stop funding campaigns that do not convert. Start getting real returns.

Start with a free ads audit — we review your current campaigns and show you exactly where budget is being wasted and where ROAS can be improved.

Start free analysis → Explore AI Automation

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