AI Automation & Custom AI Agents

Custom AI agents
built around your business.

We analyse your operations from the ground up, then design and deploy AI agents that automate the exact workflows your team runs every day — more consistently, more reliably, and around the clock. Not a template. Not a generic tool. A system built for you.

Start free business analysis → See how it works
How Every Agent Works

From a single trigger to a
fully autonomous business system.

Every AI agent we build follows the same five-stage architecture — trigger, reason, execute, verify, and improve. Here is what happens inside each cycle.

⚡
Trigger
Schedule, event, lead, or signal
🧠
AI Reasons
Claude reads, thinks & decides
⚙️
Execute
Make.com & n8n fire workflows
🛡️
QA Check
Checker AI validates output
✅
Delivered
Zero manual effort. System learns.
01
⚡
Trigger
A schedule, a new lead, a form submission, a WhatsApp message, a market event — any signal activates the agent instantly across every channel you operate.
02
🧠
AI Reasoning
Claude reads the full context, understands intent, extracts data, and makes a decision in seconds. Not keyword matching — genuine understanding of what needs to happen next.
03
⚙️
Action Execution
The agent fires — sending a personalised reply, updating your CRM, publishing content, adjusting bids, or triggering a multi-step follow-up sequence — automatically.
04
🛡️
Quality Assurance
A dedicated Checker AI reviews every output before delivery — verifying brand voice, factual accuracy, platform policy compliance, and performance signal quality.
05
🔁
Self-Improving Loop
Every result feeds back into the system. Performance data trains the next cycle. What worked gets amplified. What did not gets corrected — automatically, every week.
Our Approach

Every automation starts with
understanding your business first.

We never apply a template. Before writing a single line of automation, we map your operations, team, tools, and growth goals — then build agents that fit exactly.

01
📋
Full business analysis
We conduct a structured deep-dive into your workflows, team roles, customer journey, and operational bottlenecks. A proper business audit — not a generic intake form.
Week 1 · Discovery
02
🗺️
Opportunity mapping
From the audit, we identify every process that can be intelligently automated, ranked by impact and ROI. You receive a clear roadmap before we build anything.
Week 1–2 · Strategy
03
🔧
Custom build & integration
Your AI agents are built from scratch — trained on your brand, integrated with your existing platforms via official APIs, and tested against real-world scenarios.
Week 2–4 · Build
04
📈
Launch, monitor & refine
We monitor every agent daily, review performance monthly, and continuously improve logic, data flows, and output quality. Automation that gets smarter over time.
Ongoing · Optimise

What we analyse in your business before building anything

📋
Current workflows
Every manual, recurring task your team performs daily
🎯
Target audience
Who you serve, how they behave, what they search for
🔧
Existing tools
CRM, email platform, ad accounts, social channels
📈
Growth goals
Revenue targets, lead volume, market expansion plans
⛔
Bottlenecks
Where time is lost, errors occur, handoffs break
🏭
Industry context
Sector norms, compliance needs, buyer psychology
Live example · Social media agent

How an AI agent works —
A to Z, step by step.

A complete walkthrough of how we automate an entire social media operation. Every step runs autonomously — from research to publishing to analytics — zero manual input.

Trigger
⚡
Scheduled trigger via Make.com or n8n
Agent activates automatically — daily at 6am, or triggered by a product launch, trending topic, or campaign start. Zero manual initiation.
Phase 1 — Research & Intelligence
Step 01
Trend Research
Agent scrapes Google Trends, Reddit, X/Twitter, and industry news to find what is resonating right now in your niche and target market.
Step 02
Keyword Analysis
Pulls high-performing keywords, hashtags, and search terms via SEO APIs — content is search-optimised from the very first draft.
Step 03
Competitor Content Scan
Analyses competitor posts in the last 48 hours — what performed, what did not, and where a content gap exists for your brand to fill.
Phase 2 — Content Creation via Claude
Step 04
Content Brief Generation
Research data passed to Claude, which generates a structured brief — format, angle, key message, platform, and call to action for today's content.
Step 05
Post Copy Writing
Claude writes full post copy calibrated to your brand voice and each platform — LinkedIn tone differs from Instagram. The agent knows this and writes accordingly.
Step 06
Visual Prompt Engineering
Prompts are designed and passed to DALL·E or Midjourney API to produce on-brand visuals automatically — no designer required for standard content.
Phase 3 — Scheduling, Publishing & Engagement
Step 07
Caption Formatting
Captions formatted per platform with hashtags, emojis, line spacing, and CTAs optimised for each channel.
Step 08
Smart Scheduling
Posts queued at peak engagement windows identified from your historical analytics data — platform by platform.
Step 09
Auto-Publishing
Published via Meta API, LinkedIn API, TikTok API — no manual upload, no scheduling tool needed on your side.
Step 10
Comment & DM Monitoring
Agent monitors incoming comments and DMs, drafts responses, and flags anything requiring human review.
Phase 4 — Analytics & Self-Improvement Loop
Step 11
Performance Analytics Pull
Agent pulls reach, engagement rate, clicks, saves, and conversions from each platform — consolidated into a clean weekly report delivered to you automatically.
Step 12
Learning & Optimisation Loop
High-performing content types, topics, and posting times are fed back into the research brief. The agent learns what works for your specific audience and compounds on it every cycle.
✅
Consistent, growing social presence — zero manual effort
Daily publishing across all platforms. Data-driven content. Improving month over month. Your social channels run themselves.

This is one agent. The same architecture — research → generate → execute → verify → learn — applies to SEO content, email sequences, lead generation pipelines, paid ad optimisation, and sales follow-up flows. Each with specialised steps, tools, and logic. All custom-built for your business.

AI Agent Ecosystem

Eight specialised agents.
One unified system.

Each agent handles an entire department's worth of work — trained on your brand, integrated with your tools, running autonomously 24/7.

01
Social Media Agent
Social Intelligence Agent
Manages your entire social presence — content research, writing, visual creation, scheduling, publishing, and engagement monitoring across all platforms.
  • Daily brand-voice content across LinkedIn, Instagram, Facebook, TikTok, X
  • AI image generation with engineered prompts
  • Smart scheduling at peak engagement windows
  • Comment monitoring and response drafting
  • Weekly performance reporting
02
SEO + AEO + LLMO Agent
Search Domination Agent
Researches keywords, produces fully optimised content, and builds your authority across Google, AI search engines, and LLM directories — automatically.
  • Continuous keyword and market research
  • AI-written SEO articles, landing pages, FAQs
  • AEO, GEO, LLMO, SXO structured markup
  • Technical SEO auditing and recommendations
  • Competitor ranking and backlink tracking
03
Paid Ads Agent
Paid Ads Optimisation Agent
Monitors and optimises your Meta, Google, and TikTok campaigns 24/7 — adjusting bids, rotating creatives, and maximising ROAS without manual intervention.
  • Real-time bid and budget optimisation
  • Creative A/B testing and rotation
  • Audience refresh, expansion, and exclusions
  • Anomaly detection and instant alerts
  • Cross-platform consolidated reporting
04
Email Marketing Agent
Email Revenue Agent
Runs fully automated email campaigns — nurturing leads, re-engaging cold contacts, and converting subscribers using behaviour-triggered sequences.
  • AI-written drip flows, sequences, and newsletters
  • Behaviour-triggered automation
  • Deep segmentation and personalisation
  • Subject line and CTA A/B testing
  • Deliverability monitoring and list hygiene
05
Lead Pipeline Agent
Lead Generation Agent
Sources, qualifies, and enriches leads automatically — feeding your CRM with decision-ready contacts and triggering outreach sequences without human input.
  • Multi-channel lead sourcing and enrichment
  • AI lead scoring and qualification
  • Contact verification and data hygiene
  • CRM auto-population and tagging
  • LinkedIn outreach sequence automation
06
Sales Pipeline Agent
Sales Acceleration Agent
Manages your pipeline from first touch to close — automating follow-ups, tracking deal stages, and ensuring no opportunity goes cold.
  • Automated follow-ups via email and WhatsApp
  • Deal stage tracking and stall alerts
  • AI-drafted proposals and client messages
  • CRM logging and data updates
  • Weekly pipeline health reporting
07
AI Voice Calling Agent
AI Voice Calling Agent
An AI voice agent that calls leads, qualifies prospects, handles objections, and books appointments — completely autonomously, at scale, 24/7.
  • Outbound cold-calling for lead generation
  • Inbound call handling and qualification 24/7
  • Appointment booking into your calendar
  • Human-sounding AI voices in your brand tone
  • Call transcription, scoring, and CRM logging
08
AI Ads Management Agent
AI-Powered Ads Agent
Manages your Meta and Google ad accounts using AI-driven creative generation, pixel training, audience testing, and automated scaling.
  • AI ad copy and creative generation via Claude
  • Meta Advantage+ campaign setup and scaling
  • Safe pixel training and audience signal optimisation
  • Google PPC management with AI-assisted bidding
  • Automated A/B testing and performance reporting
Your AI agent works
while you sleep.
✓

Humans need rest. AI agents do not. Your automation runs at 3am — publishing, following up, optimising — so you wake up to results, not a task list.

✓

People make mistakes when tired or overloaded. AI agents deliver the same output quality on day 1 and day 500 — consistent, reliable, and precise every time.

✓

Every hour your team spends on repetitive tasks is an hour not spent on strategy, clients, and closing. Automation gives those hours back permanently.

✓

AI agents do not replace your people — they free them. Your team focuses on the work only humans can do. The repetitive work runs itself.

Technology Stack

Built on leading AI platforms
and proven automation tools.

We select the right technology for each task — industry-leading AI models, open-source frameworks, enterprise-grade orchestration, and specialised ad intelligence platforms.

🤖
Claude by Anthropic
Our primary model for content, automation logic, and analysis. Selected for exceptional accuracy, nuanced writing, and brand-voice calibration — critical for production-grade business automation.
💡
GPT-4o by OpenAI
Used for multimodal tasks, vision-based automation, and specific workflows where GPT capabilities are the strongest fit alongside Claude.
✨
Gemini by Google
Deployed for Google ecosystem integration — Search data, YouTube, Google Ads intelligence, and Maps-based workflows requiring real-time information.
🔍
Perplexity AI
Used for real-time research automation — live web intelligence, competitor monitoring, and market signal extraction integrated into agent workflows.
⚙️
Make.com
Primary no-code automation platform for connecting apps, triggering workflows, and managing multi-step business processes — visual, transparent, and auditable.
🔀
n8n (Open-Source)
Deployed for clients requiring self-hosted, fully private automation — complete control over data flows without vendor lock-in.
📞
VAPI & Bland AI
Powers our AI voice calling agents — human-sounding outbound and inbound call handling integrated with your CRM and calendar for seamless lead qualification.
📢
Meta Advantage+
We fully leverage Meta's AI-native ad tools — Advantage+ Shopping, AI creative generation, automated audience expansion, and pixel signal optimisation.
🎯
Google Ads AI Bidding
Google Ads management augmented by AI-assisted keyword intelligence, bid strategy, and search term analysis for consistent data-driven results.
🔗
Platform APIs
Meta · Google · LinkedIn · HubSpot · WhatsApp Business · Airtable · Notion · Slack · Shopify · and more — official integrations only.
What clients experience

Real impact.
Honest numbers.

These are the improvements businesses typically see after implementing tailored AI automation. Not overnight magic — compounding, measurable progress over 60 to 90 days of live operation.

Typical improvements after 60–90 days
Content output volume
8–12×
Lead response speed
−90%+
Time saved on manual tasks
15–25h/wk
SEO content publication rate
4–6×
Email open rate improvement
+35–60%
Follow-up consistency
100%
Figures represent observed ranges across client work. Results vary based on industry, starting baseline, and automation scope. We provide honest, business-specific projections during the analysis phase.
Why Leads Trawler

Not just an automation agency.
Your complete digital partner.

Leads Trawler is an AI automation and digital marketing company that provides a comprehensive range of services — AI automation and custom AI agents, SEO, AEO, GEO, LLMO, SXO, social media management, Meta Ads and Google PPC, email marketing automation, lead generation, web app development, mobile app development, SaaS development, ERP and software development, website designing, AI chatbot development, sales pipeline automation, and analytics and performance reporting.

AI automation is not just one service we offer — it is the foundation that powers every other service we deliver. When your agents connect to your marketing, your CRM, your content, your ads, and your analytics — that is when compounding, measurable growth begins.

🧠
Built from scratch, every time
No templates. No copy-paste playbooks. Every agent is engineered around your exact business, audience, and goals — after a proper analysis.
🛡️
Checker AI quality control
A dedicated review agent validates every output — brand voice, accuracy, and compliance — before anything goes live or is sent to a customer.
🔁
Self-improving systems
Performance data feeds back into every agent. Results improve automatically — every cycle, every week, without additional input from your team.
🌐
Full-stack digital partner
We build the automation and then market, grow, and support the business around it — SEO, ads, email, content, apps, and more. One partner. One ecosystem.
Frequently Asked Questions

Common questions about AI automation.

What exactly is an AI agent?
An AI agent is an autonomous software system that perceives its environment, makes decisions, and executes multi-step tasks without constant human input. Unlike a chatbot that answers questions, an agent can plan, act, and complete complex workflows end-to-end — researching, writing, publishing, following up, and reporting — all on its own.
How is this different from using ChatGPT directly?
Tools like ChatGPT require you to prompt them every time. Our AI agents are fully deployed, integrated with your platforms, trained on your brand, and operate without you doing anything. You get the output, not the workload. We also add human strategic oversight — which no standalone tool provides.
Will the AI-generated content sound generic?
No. We use Claude by Anthropic specifically because it produces the most natural, nuanced, and contextually intelligent content available. Every agent is calibrated to your brand voice, audience language, and industry vocabulary. Our prompt engineers and content strategists review and refine output quality monthly.
Which AI models and tools do you use?
Our primary model is Claude by Anthropic. We also use GPT-4o, Gemini, Meta Llama, and Mistral depending on the task. For workflow automation we use Make.com and n8n. For AI voice calling we use VAPI and Bland AI. We integrate with Meta, Google, LinkedIn, HubSpot, WhatsApp Business, Airtable, Notion, Slack, Shopify, and more via official APIs.
Do I need any technical knowledge?
None at all. We handle everything — setup, API connections, testing, and ongoing maintenance. You receive a clear performance dashboard and a monthly strategy call. No technical involvement required from your side whatsoever.
How long does it take to go live?
Most clients are fully operational within 3 to 4 weeks from the first discovery call. The timeline depends on how many agents you are deploying and the complexity of your existing tool integrations. We give you a clear delivery schedule after the business analysis.
Can I start with one agent and expand later?
Absolutely. Many clients begin with one or two agents and expand as they see results. Every agent we build is modular and designed to integrate with future additions. You scale at your own pace and budget.
Is my business data safe?
Yes. We use only official platform APIs — no screen-scraping or unofficial integrations. All data flows are designed with security and compliance in mind. For clients with strict requirements, we offer self-hosted n8n deployments where all data stays within your own infrastructure.
Currently onboarding new clients

Start with a free
business analysis.

Book a free 30-minute call. We will walk through your operations, identify which workflows can be automated, and show you exactly what a custom AI agent system looks like for your specific business — no commitment, no pressure.

Start free business analysis → View all services

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