SEO · AEO · GEO · LLMO · SXO

Rank on Google and get cited
by ChatGPT, Perplexity, and Gemini.

We apply a complete five-layer search visibility stack — SEO, AEO, GEO, LLMO, and SXO — so your business ranks in traditional search, appears in AI Overviews, and gets recommended by every AI assistant your customers use.

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What We Do

Search visibility in 2026 means ranking everywhere your customers look.

Google still matters. But in 2026, 65% of searches end without a click — answered directly by AI Overviews, ChatGPT, Perplexity, or Gemini. If your business is not being cited by these systems, you are invisible to a growing majority of your potential customers.

Leads Trawler applies a five-layer search visibility stack built for the way search actually works today. SEO handles your Google rankings — the technical foundation, keyword targeting, on-page content, and link signals. AEO (Answer Engine Optimization) structures your content so AI Overviews and voice assistants quote it directly. GEO (Generative Engine Optimization) ensures AI systems like ChatGPT and Perplexity cite your brand in their generated answers. LLMO (Large Language Model Optimization) makes your content readable, trustworthy, and consistently described across AI training pipelines. SXO (Search Experience Optimization) ensures that when someone does click, the experience converts.

These are not five separate strategies. They are one integrated stack — each layer reinforcing the others. Brands that are cited inside AI answers get 35% more organic clicks than uncited competitors on the same query. We build the entire stack so you win on both surfaces.

We apply this stack to every page we create for you — service pages, blog content, FAQs, and your About page — building a topical entity network that makes your brand the most credible, most visible authority in your space.

What's Included

Everything built from scratch for your business.

01
🔍
SEO — Search Engine Optimization
Technical SEO audits, keyword research, on-page optimisation, content strategy, internal linking, and off-page signals that move your pages to the top of Google search results.
02
💬
AEO — Answer Engine Optimization
Structuring your content with question-format headings, direct-answer opening paragraphs, and FAQPage schema so Google AI Overviews and voice assistants quote your content directly.
03
🤖
GEO — Generative Engine Optimization
Creating fact-rich, citation-worthy content structured so ChatGPT, Perplexity, and Gemini include your brand in their generated answers — not your competitors.
04
🧠
LLMO — Large Language Model Optimization
Consistent entity naming, semantic HTML structure, schema markup, and cross-platform coherence so AI language models accurately recognise, describe, and recommend your business.
05
✨
SXO — Search Experience Optimization
Optimising not just for rankings but for what happens after the click — page speed, conversion flow, content depth, and user experience signals that increase both rankings and revenue.
06
📊
Topical authority building
Building an interconnected network of content — service pages, blog articles, FAQs, glossaries — that establishes your brand as the authoritative source in your niche across all search surfaces.
Our Process

How we deliver — step by step.

Full SEO & visibility audit
We audit your current rankings, technical health, content quality, schema markup, and AI search presence — benchmarked against your top competitors. You see exactly where you stand before we start.
Week 1
Keyword & entity mapping
We research the keywords your customers search and the entities AI systems use to understand your space — building a complete topical map that guides every piece of content we create.
Week 1–2
On-page & technical optimisation
Title tags, meta descriptions, H1/H2 structure, schema markup, internal linking, Core Web Vitals, crawlability, and AEO content restructuring applied across your priority pages.
Week 2–4
Content creation
Long-form service pages, blog articles, and FAQ content written for both human readers and AI systems — structured for featured snippets, AI Overviews, and direct citation by ChatGPT and Perplexity.
Month 1–3
Reporting & continuous optimisation
Monthly ranking reports, AI search visibility tracking, content performance analysis, and ongoing optimisation — because search is not a one-time project, it is a compounding growth system.
Ongoing
5
Layer visibility stack
35%
More clicks when cited by AI
Google
+ AI search
Ongoing
Compounding growth
The Five Layers Explained

What each layer does — and why all five matter.

SEO
Search Engine Optimization. Ranking your pages in Google search results through technical health, keyword targeting, quality content, and authoritative backlinks. The foundation everything else builds on.
AEO
Answer Engine Optimization. Structuring content to be extracted as direct answers — in Google AI Overviews, featured snippets, People Also Ask boxes, and voice assistant responses.
GEO
Generative Engine Optimization. Making your content citation-worthy for ChatGPT, Perplexity, and Gemini — so when users ask AI assistants about your industry, your brand appears in the generated answer.
LLMO
Large Language Model Optimization. Ensuring AI language models consistently recognise, accurately describe, and correctly attribute your brand — through entity clarity, semantic structure, and consistent naming across all channels.
SXO
Search Experience Optimization. Combining SEO and UX — optimising what happens after the click. Page speed, content relevance, conversion flow, and dwell time signals that increase both rankings and revenue.
Why Leads Trawler

Not just a service. Your full digital partner.

Leads Trawler is an AI automation and digital marketing company that provides a comprehensive range of services — AI automation, custom AI agents, SEO, AEO, GEO, LLMO, SXO, social media management, Meta Ads and Google PPC, email marketing automation, lead generation, web app development, mobile app development, SaaS development, ERP and software development, website designing, AI chatbot development, sales pipeline automation, and analytics and performance reporting.

Every service we offer connects to every other. When your seo · aeo · geo · llmo · sxo strategy links to your AI automation stack, your lead pipeline, your analytics, and your content — that is when compounding, measurable growth begins. We build the entire ecosystem, not just one piece.

🧠
Built from scratch
No templates. Every strategy and system is engineered around your exact business, audience, and goals.
🛡️
Checker AI quality control
A dedicated AI review agent validates every output — brand voice, accuracy, compliance — before anything goes live.
🔁
Self-improving systems
Performance data feeds back into every system. Results get better automatically — every cycle, every week.
Frequently Asked Questions

Common questions about seo · aeo · geo · llmo · sxo.

What is SEO?
SEO (Search Engine Optimization) is the practice of improving your website so search engines like Google can discover, understand, rank, and present it to users searching for your products or services. It covers technical site health, keyword targeting, content quality, and external authority signals.
What is AEO and how is it different from SEO?
AEO (Answer Engine Optimization) is the practice of structuring your content so AI-powered search tools — Google AI Overviews, voice assistants, and answer boxes — can extract and present your content as a direct answer. SEO aims for ranked positions in a results list. AEO aims for your content to be the answer itself.
What is GEO — Generative Engine Optimization?
GEO (Generative Engine Optimization) is the practice of making your content likely to be cited by generative AI systems — ChatGPT, Perplexity, Gemini, and Claude — when users ask questions related to your industry. It requires fact-rich, structured, citation-worthy content and consistent entity recognition across the web.
What is LLMO?
LLMO (Large Language Model Optimization) is the technical practice of ensuring AI language models accurately understand, describe, and recommend your brand. It focuses on entity clarity — consistent naming, structured data, and cross-platform coherence — so models trained on web content correctly attribute your brand when users ask about your category.
What is SXO?
SXO (Search Experience Optimization) combines SEO and user experience design — focusing not just on getting clicks but on what happens after. Optimising page speed, content depth, conversion flow, and engagement signals so that ranking in search also results in measurable business outcomes.
How long does it take to see SEO results?
Meaningful ranking improvements typically appear within 3–6 months for competitive keywords. Technical fixes and low-competition keywords can show results faster. AI search visibility through AEO and GEO can show results within weeks of implementation. SEO is a compounding growth system — the longer you invest, the stronger the returns.
Do you create content or just optimise existing pages?
Both. We audit and optimise your existing pages, then create new service pages, blog articles, FAQ content, and landing pages — all written to rank in Google and be cited by AI systems, using the full five-layer stack on every piece.
Does Leads Trawler only do SEO?
No. Leads Trawler is a full-stack AI automation and digital marketing company offering SEO, AEO, GEO, LLMO, SXO, AI automation, social media, paid ads, email marketing, lead generation, web apps, mobile apps, SaaS, ERP, AI chatbots, and custom software — all powered by AI.
Ready to start?

Rank on Google. Get cited by AI. Dominate your niche.

Start with a free visibility audit — we show you exactly where you rank, where your competitors appear in AI answers, and the full roadmap to outrank them on every surface.

Start free analysis → Explore AI Automation

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